Know the characteristics of a persuasive text

  • In order to create a persuasive text, we need first to create solid arguments that will form part of the rhetoric of our discourse (find how writers from do that), and will serve to present certain reasoning that demonstrates what we say and serves to convince the speaker or reader. The statements in this type of text are intended, in addition to informing, to influence people to adopt certain thoughts or attitudes towards something particular.

    In some areas and for specific purposes, persuasive texts are ideal for expressing certain ideas. In the academic field, essays usually have a good part of persuasion, whether they are literary, philosophical or educational. Essays are used to develop different ideas and are of a dialogical nature, in which arguments must be shown to support the concepts expressed.

    In the professional sector, persuasive texts are much more widely used, especially when there is an audience to be convinced to acquire a certain service or product or to think in a certain way. In the area of Advertising, Politics and Communication these texts are common. In the case of Advertising, they serve to publicize different products and services and invite the public to buy them.

    In Communication and especially in the journalistic field, persuasive texts serve to expose ideas and generate opinion, while in Politics, the speeches of the authorities are loaded with persuasion, seeking to convince the citizens.

    Characteristics of persuasive texts

    Externally, a text of this type can be recognized by the following features:

    Attractive beginning: regardless of the medium, this type of text has a structure divided into different stages, which is characterized by having an attractive beginning that serves as a hook to attract people.

    Verbal or iconic organization: this type of text has two forms of expression, the iconic one, characterized by short sentences, attractive phrases and a separation in paragraphs or columns; and the iconic one, where images, tables and graphs that show relevant data pointing to the visual stand out.

    Paralinguistic elements: are those that are outside the language and serve to support or mark the text in certain places. Depending on the channel, these can be gestures or typographical resources.

    Among the internal characteristics, we can highlight:

    Argumentation-oriented strategy: persuasive texts are a system of interrelated arguments aimed at convincing the speaker or reader.

    Rational persuasion: when presenting arguments, they are shown in a clear and objective way in order to convince through rationality. Data and information are used to confirm what is proposed.

    Emotional Persuasion: persuasion must also be directed towards emotion and to achieve this certain statements are used that appeal to emotion and impact on the other, such as associations with values, desires and ideologies.

    Linguistic resources: to achieve the communicative purpose, these texts have a very careful lexicon, syntax and vocabulary and the statements are used strategically, taking advantage of each style to emphasize certain points of the discourse.