The Science Social: Spilling the tea on science conspiracies

  • Have you ever noticed that science conspiracies travel faster than the research itself? Co-founders of The Science Social did – and they found themselves asking “What role does social media play in the general understanding of science?”.

     Rebekah, co-founder of The Science Social, is a PhD student working on coronavirus, she was getting a constant stream of questions from within her social network at the beginning of the COVID-19 pandemic. After realising she was in a battle with misinformation, she gathered her troupes and started The Science Social with co-founders Lucia Livoti and Charlotte Blake, alongside a team of content creators.

     The Science Social first started with an empowerment piece on misinformation, Misinformation: Believe, Share, Avoid? Encouraging their readers to think about information, where it comes from and how together we can positively challenge information to protect each other.

     Misinformation and fake news are a modern-day problem driven by the powers of social media. However, as we live in a world experiencing a pandemic, misinformation could put people at risk. Scientists have come together to discuss the public health implications of misinformation 12. These scientists highlighted that reputable information provided by the World Health Organisation (WHO) and the US Centres of Disease Control Prevention (CDC) had engagement values in the hundreds of thousands. Compare that to clicks on conspiracy sites and hoax information which had a whopping 52 million engagements. Clearly, there is a problem with the uptake of unverified information….” - Misinformation: Believe, Share, Avoid?

    This was the beginning of their journey, little did they know that within weeks they would have a supportive following and engagements was rocketing on our social media platforms; facebook, instagram and twitter.

    In the hope of creating a reliable resource for the science curious and misinformation warriors, The Science Social infographics strive to make science concepts and news simple and easy to understand for a lay audience. For in depth discussion, their blog provides a platform for researchers to communicate their own research or delve into science topics they are passionate about.

    Information and language matters, now, more than ever. The Science Social are inviting scientists who share the same passion to write about their research, or to debunk science myths within their fields. Get in touch at info@thesciencesocial.com.